Design studio
Graphxify
A full brand identity and studio website — naming and design system through to the production build.
The brief.
A design studio's own website is judged harder than any client's, because it is simultaneously the argument and the evidence. It has to demonstrate the service being sold rather than describe it, and it has to price the work openly enough that the enquiries arriving are from people who can afford them. This was the most complete project of the six: the identity did not exist before it.
How it was decided
Three calls that shaped the site.
Identity before website
Naming and a full design system came first — type, colour, spacing, the rules for how they combine. The website is an application of that system rather than a container decorated to look like one, which is why it holds together at every size.
Publish the pricing
Studios almost always hide rates behind a conversation. Publishing them filters out the enquiries that were never going to convert and means the first call starts at the brief instead of the budget.
Dark and typographic, so the work carries the colour
A portfolio site competes with its own contents. Near-black ground and a confident type hierarchy leave the projects as the only saturated thing on screen.
What the build included.
- Naming and brand identity
- Design system — type, colour and spacing rules
- Services and published pricing
- Portfolio structure
- Production build
More real work.
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